Your Venture's Unfair Advantage

1. Relationship with Restaurants
1. This resource is very valuable when developed. It ensures that competition will not undercut you to take some of your marketshare. It is also rare, and once the relationship has been implemented and is strong, it is hard to imitate. It is also non-substitutable
2. Network- UF Students
1. This is a very valuable network because it will provide customers to get my business up and running. I think it is rare as well because not many people have access to a large college network of over 50,000 students. At this scale, I don't think it will easily be imitated or substituted.
3. App Development
1. This is a resource, but it seems to be one of the weaker ones. Although it is valuable for its ease of access, it is not rare as there are already so many apps out there. It is also easily imitated by other app developers and easily substituted by other forms of media like websites.
4. Problem Solving
1. This is a very valuable trait and is rare in some senses. It also can't be substituted easily. However, it can be imitated.
5. Location
1. The location of my business is strong because there is a high density of people living in a small area. This is valuable and rare, but not non substitutional or inimitable.
6. Marketing
1. My particular business will have an easy marketing effort because of the demographics surrounding where my business is located. This is rare, valuable, and non substitutional. However it is imitable.
7. Demographics
1. The demographics of my customers is strong. They all use their smartphones a lot and have a lot of use for phone apps as well as them eating out a lot. This is valuable and rare, but also substitutional and imitable.
8. Financing
1. The financing for my company will mostly come from banner ads and promotions running through my app. This is valuable because it makes sure that the company actually makes money and allows the app to be free to customers. However, this practice is not rare and it can be imitated and substituted.
9. Convenience
1. Not only will this be a convenient service as it will tell you wait times at different website, it will also be convenient for its ease of access. This is valuable, rare, and non substitutional as convenience is very important. But of course, it can be easily imitated
10. Customer Service
1. Another strength of my business is the ability to communicate with customers and address their problems directly through the app. This is valuable, however not rare, non substitutional, or inimitable.

Overall, I think the relationship with restaurants factor is the most important part. A strong relationship ensures lower costs, and more efficiency in the service. It is also a way to make the barrier to entry higher for competitors.