Figuring Out Buyer Behavior No. 1

1. Interview 1: The first person that I interviewed was a freshman student at UF. This student notices their need to know wait times at restaurants when they are on their way to class and need to grab a bite to eat beforehand. Usually they are in a hurry and don't have time to wait in line for their food because they might be late to class. This person usually tries to call the restaurants ahead of time to find the restaurant with the shortest wait time, but this is usually a time-consuming process.
2. Interview 2: The second person I interviewed was a second year student at UF. This student says that they can't stand waiting in lines at restaurants. Their need stems from the social anxiety aspect of waiting in line. They get anxious when they have to wait in line especially at places like Chipotle where the line is bordered on both sides keeping you restricted to the line. This person also calls restaurants ahead of time to figure out if there is a significant line. They also have taken notice when the busiest times are for their favorite restaurants. 
3. Interview 3: The third person that I interviewed was a graduate student at UF. This person's need arrises after studying at the library for a while. After studying late in the night, they get hungry and there is only a few restaurants open. They need somewhere where they can get in and get out and go back to studying or go home and get some sleep before waking up early the next day to study again. They usually combat this need by checking Google to see how busy specific restaurants are during different times of the day. They have also called these restaurants in advance to see how long the wait is.

Conclusion: It seems like the need for this segment usually stems around needing to know the wait times to save time so that they can study or so that that can make it to class in time. The most common way for these people to meet this need is by calling the restaurant ahead of time and judging the wait time by how long the restaurant employee thinks it will take. This seems to be an inefficient task that can be exploited.