I relate heavily to my customer avatar because my business idea stemmed off of problems that I have personally experienced as a UF student and throughout life. Therefore there is absolutely no coincidence that we have things in common.
Thursday, March 19, 2020
Create a Customer Avatar
My Prototypical customer is a college student. They spend more time in the library cramming for their exams than they do talking to people during exam week. Their preferred method of transportation is a bike, scooter, or bus. Some of them may even live close enough to campus to walk everywhere. They love eating out, especially at Chipotle because it is so close to one of the main libraries at the University of Florida, however they hate how long the line gets around exam season. They range in age from 18-24 and can be anywhere from a brand new undergrad who thinks they took hard classes in high school, to a seasoned masters student who learned very quickly that UF exams are nothing like those in high school. They've probably watched The Office more than once and have no regrets about it. They drink Starbucks late into the night and have a messed up sleep schedule.
I relate heavily to my customer avatar because my business idea stemmed off of problems that I have personally experienced as a UF student and throughout life. Therefore there is absolutely no coincidence that we have things in common.
I relate heavily to my customer avatar because my business idea stemmed off of problems that I have personally experienced as a UF student and throughout life. Therefore there is absolutely no coincidence that we have things in common.
Elevator Pitch No. 2
- https://youtu.be/a1xtrOfoDJo
- My responses to my video were generally positive. The main thing that stood out to me was that I should create more detail about what my idea was with my business proposition.
- I decided to add more detail about the user interface of the app for my business and state the different things that you can achieve on the app.
Friday, March 13, 2020
Figuring out Buying Behavior 2
The segment that I interviewed last time and will interview again is college students at the University of Florida.
Two out of three of my interviewees stated that when choosing alternatives, price is the first thing that they look at. Usually if they are going to choose between two products that are very comparable to another and when brand loyalty isn't a factor, they almost always choose the cheaper product over the more expensive one. My other interviewee has a strong sense of brand loyalty when buying products. So for this customer, he values quality higher than price and has had success with a specific brand of products so he is willing to pay a premium for the brand name product.
All of my interviewees state that it depends on the product for whether or not they buy it online. Products that they have to consistently buy, such as household products like toiletries, kitchen products, and groceries, they will buy in person. However clothes and technology they prefer to buy online. They all state that they rarely use cash to make a purchase. One of my interviewees, who is a graduate student that lives in a house off campus, said that they use cash when making large purchases such as furniture because when they walk into a furniture with a wad of cash, the company is more inclined to give them a better deal because the money is much more tangible and the company doesn't have to pay credit card charges.
My interviewees state that they always have expectations of the products that they purchase before they actually make the purchase. The way that they evaluate whether or not the purchase was worth it is if those expectations are met or not. They all state that when the expectation is matched with reality, they are neutral on the purchase and may or may not make the purchase again in the future. When their expectations are exceeded, they are satisfied and very likely to make the purchase again in the future. When their expectations are not met, they will never make the purchase again in the future unless there are no alternatives. They also claim that they make sure to tell their friends how bad the product was. This is why it is so important to exceed expectations to bring back repeat customers. Meeting expectations won't get it done and not meeting expectations can be detrimental to your customer base.
I would evaluate my segment as having high product diversity in that they are not loyal to a specific product and care most about price. Their choice of whether or not they should buy online depends on the product they purchase and their post purchase behavior depends on if their expectations are met.
Two out of three of my interviewees stated that when choosing alternatives, price is the first thing that they look at. Usually if they are going to choose between two products that are very comparable to another and when brand loyalty isn't a factor, they almost always choose the cheaper product over the more expensive one. My other interviewee has a strong sense of brand loyalty when buying products. So for this customer, he values quality higher than price and has had success with a specific brand of products so he is willing to pay a premium for the brand name product.
All of my interviewees state that it depends on the product for whether or not they buy it online. Products that they have to consistently buy, such as household products like toiletries, kitchen products, and groceries, they will buy in person. However clothes and technology they prefer to buy online. They all state that they rarely use cash to make a purchase. One of my interviewees, who is a graduate student that lives in a house off campus, said that they use cash when making large purchases such as furniture because when they walk into a furniture with a wad of cash, the company is more inclined to give them a better deal because the money is much more tangible and the company doesn't have to pay credit card charges.
My interviewees state that they always have expectations of the products that they purchase before they actually make the purchase. The way that they evaluate whether or not the purchase was worth it is if those expectations are met or not. They all state that when the expectation is matched with reality, they are neutral on the purchase and may or may not make the purchase again in the future. When their expectations are exceeded, they are satisfied and very likely to make the purchase again in the future. When their expectations are not met, they will never make the purchase again in the future unless there are no alternatives. They also claim that they make sure to tell their friends how bad the product was. This is why it is so important to exceed expectations to bring back repeat customers. Meeting expectations won't get it done and not meeting expectations can be detrimental to your customer base.
I would evaluate my segment as having high product diversity in that they are not loyal to a specific product and care most about price. Their choice of whether or not they should buy online depends on the product they purchase and their post purchase behavior depends on if their expectations are met.
Subscribe to:
Posts (Atom)